Main Responsibilities

A. Sales & Business Development

Develop and implement strategic action plans to achieve the resorts room F&B MICE and ancillary revenue targets.
Manage and grow a portfolio of key accounts maintaining high-level relationships with corporate clients travel agencies tour operators event planners and government institutions.
Identify new business opportunities and ensure continuous market penetration locally nationally and internationally.
Conduct regular sales calls prospecting visits and client meetings to strengthen the Sofitel brand presence.
Prepare and follow up on proposals contracts and negotiations in line with Accor commercial policies.

B. Market Intelligence

Monitor competitor activities market trends travel patterns and seasonal demands relevant to Agadir and Moroccan tourism.
Provide periodic reports forecasts and strategic recommendations to the DOSM.
Ensure alignment with Accor global sales strategies and participate in regional sales initiatives.

C. MICE & Events Sales

Handle complex MICE requests from inquiry to contract signature.
Coordinate with the Events Banqueting and Operations teams to ensure client expectations are met.
Support major resort events conferences and corporate functions.

D. Client Relationship Management

Maintain high customer satisfaction levels by delivering personalized anticipatory service.
Host site inspections fam trips and VIP visits.
Ensure compliance with Accors CRM system (Opera / Delphi / Salesforce) and maintain accurate account profiles.

E. Collaboration & Internal Communication

Work closely with Revenue Management to optimize rates availability and promotional offers.
Coordinate with Marketing on promotional campaigns content and brand activations.
Mentor junior sales staff and support their development.

F. Administrative & Reporting

Prepare weekly monthly and quarterly sales reports.
Ensure accurate documentation of contracts agreements and client correspondence.
Maintain confidentiality of commercial and client information.

Qualifications :

Required Qualifications & Competencies

Education

Experience

Minimum 5 years of sales experience in luxury hospitality ideally with Accor or a 5-star international hotel chain.
Proven track record in MICE corporate and leisure segments.
Experience in Moroccan tourism markets is an asset.

Technical Skills

Languages

Additional Information :

Sofitel Agadir Royal Bay Resort

Remote Work :

Employment Type :

Full-time

Senior Sales Manager